I sold my first book at the age of 10 to an obliging neighbor for 25 cents.

And by “book” I mean two paragraphs typed with my new blue plastic typewriter, then glued to a piece of cardboard scrounged from the garage.

Some Stuff About Me


I’ve spent my life simplifying things to their most efficient and minimalist state: a well-packed bag, a light footprint, a taut story.

My mission is to give you that same clarity – organizing your thoughts into distinct messages and memorable sound bites so you can share your brilliance with the people who matter to you.

I started my career at a global PR agency – Fleishman-Hillard in Los Angeles – where I conducted media relations campaigns for brands like 3M, Nestlé, AOL, Pioneer Electronics, Century 21 Real Estate Corporation, and several hotel/casinos in Las Vegas.

But I really just wanted to write.

So I became a freelance writer, working directly with agencies, corporations and individuals.

I help organizations, teams and individuals clarify and share their vision.

I write their stories and create strategies for telling those stories in ways that move their audiences to action.

Those audiences can be as diverse as consumers, employees, investors, general news media, and technical trade reporters.

Any and all topics are fair game. (I can’t believe I found a career that lets me continually learn something new, dig deep, and write about it!)

I’m working toward a master’s degree in sustainability at Harvard.

Global sustainability is the ultimate design challenge for someone who likes to tinker with systems to make them more efficient. It’s the study of global systems like energy, water, climate, urban design, land management and so much more.

I’ve also researched and written about fair trade, visiting artisans in El Salvador and producing a short web film about meeting coffee growers in Nicaragua. I reported on delivering healthcare to remote villages in Malawi for ONE.org, and wrote a white paper on rainwater harvesting for a client.

I’m certified to teach English as a foreign language (TEFL). I taught English grammar and conversation to business executives and students in Guadalajara, Mexico and Quito, Ecuador.

I occasionally read/perform my personal creative writing in the Los Angeles area.

I participated in The Course for Human-Centered Design, offered by IDEO.org. I like exploring how to combine language, systems, habits and human-centered design to drive change on a personal, organizational and global scale.

I earned a bachelor’s degree in communications, with an emphasis in public relations, from California State University, Fullerton.

A topic sparks my interest, either because someone is paying me to write about it (interesting!) or for some random reason.

I dive into the subject. When ghostwriting, this involves phone and in-person interviews with the expert, industry analyst research, and the voracious consumption of relevant business and trade media.

For my personal writing, this includes traveling, reading, wandering, listening … whatever strikes my fancy.

45

subjects

45

publications

50

clients

Subjects I’ve Explored

(and have written or am writing about)

Sustainable development
Global energy
Urban design
Healthcare in developing countries
Fair trade
Language services
Rainwater harvesting
Stem cell research
Inventors’ rights
Cloud-based computing
Tech services
Social media in business
Language in healthcare
Language in financial services
Virtual economies
Virtual goods
Virtual currency
MMOs: Massively Multiplayer Online games
C-level leadership strategies
Small business marketing
eCommerce
IT for healthcare
IT for retail
IT for financial services
Online shopping trends
Radio advertising
Online radio
Media marketplaces
Latin America
Travel
Moon landing
Electronic drumming
Automotive industry
Vegas casinos
Real estate
and more … 

Publications Where My Work Has Appeared

(usually under someone else’s byline,
so you’ll have to take my word for it)

The New York Times
Bloomberg Businessweek
Advertising Age
AOL Noticias
Portfolio.com
Pasadena Weekly
Adoption Voices Magazine
Nature Biotechnology
Medical Innovation & Business
Virtual Goods News
Inside Social Games
ThinkerNet
MarketingProfs
MultiLingual Magazine
Radio World
Internet Retailer
Sales & Marketing Manager
MediaPost
Destination CRM
ADOTAS
Digiday Daily
eM+C (eMarketing + Commerce)
iMedia Connection
E-Commerce Times
Practical eCommerce
Search Marketing Standard
Response Magazine
B2B Marketing Trends
Retail Customer Experience Magazine
1to1 Media
Casual Connect
ROI Report
Healthcare Times
Calif Association of Physician Groups Magazine
American Banker
Mortgage Servicing News
Mortgage Banking Magazine
Scotsman Guide Mortgage Trade
Credit Union Journal
Digital Insurance
DM News
Auto People Weekly
AutoSuccess
Digital Dealer
and more … 

Clients Over the Years

3M
AT&T Interactive (YP.com)
bluefeet Branding & Thought Leadership
Candle Corp (enterprise software)
Century 21 Real Estate Corporation
Cie Studios (interactive design)
City National Bank
CrownPeak (content management)
Dell Computer Corporation
Donat/Wald Advertising Agency
Edge Communications, Inc. (PR agency)
EmailLabs (online email marketing)
Fleishman-Hillard Public Relations
Fresno County Farm Bureau
Guidance (IT services)
IBM
IP Advocate (nonprofit advocacy org)
ISI Translation Services
Jambo (online telecommunication)
Kaiser Permanente
Luxor Las Vegas Hotel & Casino
MGM Grand Hotel & Casino
NeoStem (stem cell research)
Nestlé USA
Paine Associations Public Relations
Pioneer Electronics
PrimeGen (stem cell research)
PortBlue (knowledge-management IT)
ReachLocal (online advertising solutions)
Sahara Hotel & Casino
Samaritan Women (nonprofit)
Sometrics (social analytics technology)
SoCalGas
SteelHouse (web marketing technology)
Toshiba America Medical Systems
TrueCar (auto marketing technology)
Userplane (live online messaging tools)
UST Global (IT services)
Vendare Media (online advertising tech)
WebVisible (online advertising tech)
Zag (automotive marketing technology)
and more …